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Comment by jrochkind1

> are we to believe that she did not realize this was paid sponcon by her own company

Sure, I can believe it. Because facebook, and companies like them, routinely manage, via their PR departments, to get articles not different than that published without paying for it too. It's certainly the easiest way for a journalist/writer to write an article, from the press releases and interviews given to you by a company, provided on a silver platter. And there isn't a whole lot of money for articles beyond the easiest/cheapest way these days.

The division between "journalism" and "content farm" (write whatever you want that gets eyeballs, if you didn't lie about anything, that's plenty ethical!)... is increasingly a grey area.

Teen Vogue actually happens to be pretty responsible journalism that usually does better than that. But how or why would Sandberg keep track? I'm sure she knows that they got the article their PR department wanted, it literally does not matter to her whether they actually wrote a check with "for that article" in the memo line to make it formally 'sponsored content' or not.

parent jrochkind1 6 years ago

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