In San Francisco (so at the center of the bubble) I've been shocked by the adoption of the AirPods pro. I see them everywhere now and they've only been out for two months or so. Add the regular AirPods in and they're downright ubiquitous.
These are $250 headphones. I've loved music all my life and I used to get weird looks from people when I told them I was spending $150-200 on nice earbuds with better sound quality. For about a decade everyone was pretty happy with the white iPod headphones that came in the box.
Thinking back I guess Beats opened the floodgates of "normal people having expensive headphones" and also "headphones as fashion" and then AirPods came in and added a whole convenience layer on top which seems to be driving people to buy in droves.
So yeah, Apple's raking it in. Guess I shouldn't be surprised.
These are $250 headphones. I've loved music all my life and I used to get weird looks from people when I told them I was spending $150-200 on nice earbuds with better sound quality. For about a decade everyone was pretty happy with the white iPod headphones that came in the box.
Thinking back I guess Beats opened the floodgates of "normal people having expensive headphones" and also "headphones as fashion" and then AirPods came in and added a whole convenience layer on top which seems to be driving people to buy in droves.
So yeah, Apple's raking it in. Guess I shouldn't be surprised.