Quick bit of feedback for any Comma employees lurking:
It took me a very long time to realize that this was a self-driving solution for existing vehicles. The hero just says
"Driven over 6 million miles" and then a "Buy Now".
When I scrolled down and looked at the product and read:
> We’ve added an infrared camera to provide 24/7 driver monitoring, an integrated panda, a custom cooling solution, and an OBD-C port with power supplied directly from the car.
I thought it was some kind of dash cam + driver sleep monitor? Also, most of those words don't mean anything to me.
Only after deeply investigating it did I realize that it's basically Tesla Autopilot for existing vehicles.
You have an awesome value prop though, "Bring autopilot features, to your car." Make that clear!
It took me a very long time to realize that this was a self-driving solution for existing vehicles. The hero just says
"Driven over 6 million miles" and then a "Buy Now".
When I scrolled down and looked at the product and read:
> We’ve added an infrared camera to provide 24/7 driver monitoring, an integrated panda, a custom cooling solution, and an OBD-C port with power supplied directly from the car.
I thought it was some kind of dash cam + driver sleep monitor? Also, most of those words don't mean anything to me.
Only after deeply investigating it did I realize that it's basically Tesla Autopilot for existing vehicles.
You have an awesome value prop though, "Bring autopilot features, to your car." Make that clear!