So I've been vegetarian for nearly 10 years. I tried an impossible burger for the first time last week. I liked it, but found it to be a bit disturbing because the texture reminded me of eating actual meat. I want to have vegetarian food which is nutritious, has good taste, has good texture, and doesn't remind me of meat. So I don't think I'll stick with the impossible brand, since it fails on that last measure.
Edit: To elaborate a bit, I think foods like this may fall in an unfortunate valley where they are too similar to meat to please some vegetarians but insufficiently similar to meat to please some meat eaters. I tried the impossible burger because I had heard some complaints from meat eaters that it was not "meaty" enough for them - meaning it might not be too "meaty" for me.
Edit: To elaborate a bit, I think foods like this may fall in an unfortunate valley where they are too similar to meat to please some vegetarians but insufficiently similar to meat to please some meat eaters. I tried the impossible burger because I had heard some complaints from meat eaters that it was not "meaty" enough for them - meaning it might not be too "meaty" for me.