Comment by JMTQp8lwXL

My understanding is that farming equipment is quite specialized, but I fail to see how no entrepreneur has capitalized on making "old school" tractors today. The immediate retort is that John Deere's approach is maximally profitable-- but is it? Sketchy websites host hacked firmware giving farmers the freedom to work on their own tractors anyways. The equipment manufacturers have lost their goodwill with farmers. From the ashes could rise a new firm that doesn't try to act so, well, crony. Even if they didn't end up as big as the incumbents, there's no doubt a profitable business exists with ephemeral sales of farming equipment that don't mandate expensive maintenance from your company's people.