Your comment and Engadget's article seem to imply that Nokia failing in the smartphone market means that Nokia is failing generally. But wouldn't Nokia still be making a lovely profit even if they stuck to the more vanilla phones?
Don't forget that only a fraction of people can afford these >= £500 devices and only a fraction of those buy them without financing.
Don't forget that only a fraction of people can afford these >= £500 devices and only a fraction of those buy them without financing.