Yes, the pivot into consulting is hard. It's a lot more abstract than "I will build you widget X for $Y", which is a hard enough business in which to get initial traction.
The first shift for me was making a mental shift from "I provide widgets for dollars" to "I solve problems, sometimes software is involved". This altered the way I price my services and how I communicate about them to current and prospective clients.
The first shift for me was making a mental shift from "I provide widgets for dollars" to "I solve problems, sometimes software is involved". This altered the way I price my services and how I communicate about them to current and prospective clients.