Given two avenues of marketing:
1) Facebook group -
Target market #1 -
60k audience
Package #A -
1 Sponsored Post -
3 Boost -
$300 USD -
2) Website
Target market #2 -
1-5k monthly active users -
Average session time: 3min -
Package #B -
Newsfeed Ad 1 month -
$240 USD
Package #C -
Newsfeed Ad 3 months -
$640 USD
Which combination would you choose?
Given both avenues have different target markets, I am inclined to get Package A and B together. But given only 1-5k monthly active users, I am not sure if avenue B is worth it for the price.
However, avenue B is the exact match for my target market. Avenue A is almost the exact match, but not quite.
1) Facebook group - Target market #1 - 60k audience
Package #A - 1 Sponsored Post - 3 Boost - $300 USD -
2) Website
Target market #2 - 1-5k monthly active users - Average session time: 3min -
Package #B - Newsfeed Ad 1 month - $240 USD
Package #C - Newsfeed Ad 3 months - $640 USD
Which combination would you choose?
Given both avenues have different target markets, I am inclined to get Package A and B together. But given only 1-5k monthly active users, I am not sure if avenue B is worth it for the price.
However, avenue B is the exact match for my target market. Avenue A is almost the exact match, but not quite.