Uh, could you point out what part of that article you think supports your claim that "bullshit stories have benefit not just to one side but both sides of the relationship more often than not"? I just read it and didn't see anything that indicated that.
In the past few years I've worked pretty hard on building habits of honesty. Not from an ethical perspective--I'm an atheist and don't see any inherent reason to follow any prescriptive ideology--but from a self-benefit perspective. Cooperation is highly beneficial, moreso perhaps than at any time in history, and honesty allows a deeper level of cooperation with my peers. It's surprisingly difficult, as someone who viewed themselves initially as an already-honest person, but it yields major benefits. In the long term, I'm not even convinced that lying benefits the liar, let alone the person being lied to.
In the past few years I've worked pretty hard on building habits of honesty. Not from an ethical perspective--I'm an atheist and don't see any inherent reason to follow any prescriptive ideology--but from a self-benefit perspective. Cooperation is highly beneficial, moreso perhaps than at any time in history, and honesty allows a deeper level of cooperation with my peers. It's surprisingly difficult, as someone who viewed themselves initially as an already-honest person, but it yields major benefits. In the long term, I'm not even convinced that lying benefits the liar, let alone the person being lied to.