This could end up being a really interesting precedent in film (not in a way I like, personally). akersten writes farther down:
> We're going to wind up in some terrible place where if you pre-order your movie ticket you can see the Target special edition of Avengers Endgame 8 that is only available in theaters for two weeks before it switches to some other version. Maybe we'll get to the point where movie theaters will just perpetually have the same film on roll and update it every couple of months with the latest patches like an MMO. Remember, your Avengers and Superman subscriptions are different.
Not sure about the last one, but you could imagine lots of possibilities:
- Regional versions of films with anything from chunks of dialog ("I'm from X") up through entire cityscape backgrounds changed depending on the theater location. With CG, even things like character appearance (e.g. race) could be regional.
- Brand placement: Top sponsor's products appear in the first two weeks of showings, then second bidder for the next two weeks, etc.
- A/B testing different versions of films with live audiences and tweaking.
- The opposite of what akersten said: introduce new little easter eggs or features regularly over the course of the film's theater run to encourage repeat ticket buying from the hardcore fans.
What else?
> We're going to wind up in some terrible place where if you pre-order your movie ticket you can see the Target special edition of Avengers Endgame 8 that is only available in theaters for two weeks before it switches to some other version. Maybe we'll get to the point where movie theaters will just perpetually have the same film on roll and update it every couple of months with the latest patches like an MMO. Remember, your Avengers and Superman subscriptions are different.
Not sure about the last one, but you could imagine lots of possibilities:
- Regional versions of films with anything from chunks of dialog ("I'm from X") up through entire cityscape backgrounds changed depending on the theater location. With CG, even things like character appearance (e.g. race) could be regional.
- Brand placement: Top sponsor's products appear in the first two weeks of showings, then second bidder for the next two weeks, etc.
- A/B testing different versions of films with live audiences and tweaking.
- The opposite of what akersten said: introduce new little easter eggs or features regularly over the course of the film's theater run to encourage repeat ticket buying from the hardcore fans.
What else?