The Tylenol crisis is basically the case study for how to handle a corporate crisis. If you get an MBA without having come across it, you should ask for your money back.
> Why can't today's leaders think a little bigger, and optimize for the long term even if that has an immediate cost?
I'm not sure it's so simple. At the head of the Boeing bureaucracy, Dennis Muilenberg likely was being fed a diet of wrong and horrible information from lower executives keen on deflecting blame so that they could keep their jobs. He was ineffective because he accepted it and pushed it outward - to the board and the wider public - rather than challenging it and getting to the bottom of the crisis. Internally challenging the members of your organization during a crisis is incredibly politically difficult to pull off and has little to do with short-term vs. long-term perspectives. Of course, someone with his experience and compensation, working at his level, should be able to pull it off. He didn't.
> Why can't today's leaders think a little bigger, and optimize for the long term even if that has an immediate cost?
I'm not sure it's so simple. At the head of the Boeing bureaucracy, Dennis Muilenberg likely was being fed a diet of wrong and horrible information from lower executives keen on deflecting blame so that they could keep their jobs. He was ineffective because he accepted it and pushed it outward - to the board and the wider public - rather than challenging it and getting to the bottom of the crisis. Internally challenging the members of your organization during a crisis is incredibly politically difficult to pull off and has little to do with short-term vs. long-term perspectives. Of course, someone with his experience and compensation, working at his level, should be able to pull it off. He didn't.