Strategy nests hierarchically, with each layer supporting the ones above. For digital content marketing specifically, you'd detail those questions as:
* What are your objectives covering the next 12 months (SMART format), to outline what the efforts should achieve, how they'll be measured, success/failure criteria etc.
* What's your content going to look like in terms of media, what's the rest of the market doing, what are users, content consumers and customers all looking for...
* How will the comms translate your brand positioning and differentiation/distinctiveness to the audience? What should they take away from each piece and from the overall viewing of the many pieces of content which will be created?
* What channels will be used for promotion z and how will they be utilised?
* How will that content be produced, analysed and refined? What's the production lifecycle & management.
It's always the same five questions, with subtly in the detail of the thing being planned.
* What are your objectives covering the next 12 months (SMART format), to outline what the efforts should achieve, how they'll be measured, success/failure criteria etc.
* What's your content going to look like in terms of media, what's the rest of the market doing, what are users, content consumers and customers all looking for...
* How will the comms translate your brand positioning and differentiation/distinctiveness to the audience? What should they take away from each piece and from the overall viewing of the many pieces of content which will be created?
* What channels will be used for promotion z and how will they be utilised?
* How will that content be produced, analysed and refined? What's the production lifecycle & management.
It's always the same five questions, with subtly in the detail of the thing being planned.