Comment by petewailes

This is not a strategy.

Strategy is planning five things:

* SMART objectives covering the next 12-36 months;

* Choices around how to compete and win in chosen areas of the market to achieve the objectives set;

* Positioning your organisation and its offering to be both distinct and differentiated to the audience;

* Selecting comms channels and messages to use to communicate with potential and current consumers/users;

* Altering your organisation to deliver the work all the above entail.

This is a not great article giving a list of things to execute a single tactic. Not a strategy.

Do not confuse the two.

I'd strongly suggest anyone interested in strategy read this: https://hbr.org/2014/01/the-big-lie-of-strategic-planning, by the excellent Roger L Martin

You can also read my far less expert thoughts on strategic thinking here: https://toughcompetent.com/dcxd/strategic-thinking/