Is she pretty? I'm not trying to be sexist, and I don't even use IG, but my gf does and a while ago I worked in a product targeted at IG 'influencers'.
When researching, basically your success as an influencer had to do pretty much solely on your looks (or your photoshop skills) rather than your message. (for both men and women). You can be a 'vegan' influencer or a 'I eat meat still dripping in blood' influencer, and the most important 'variable' on your success was how attractive you were.
(outliers existed, but mostly they were 'connected/endorsed' by some big brand or celebrity already)
When researching, basically your success as an influencer had to do pretty much solely on your looks (or your photoshop skills) rather than your message. (for both men and women). You can be a 'vegan' influencer or a 'I eat meat still dripping in blood' influencer, and the most important 'variable' on your success was how attractive you were.
(outliers existed, but mostly they were 'connected/endorsed' by some big brand or celebrity already)