Or break up search into a utility that provides crawling/indexing service, that provides an API to third party search result providers. Similar to how many power companies are split up.
Then DuckDuckGo would have access to rebrand googles search but keep its privacy benefits, while other providers could compete on other search value add.
Then DuckDuckGo would have access to rebrand googles search but keep its privacy benefits, while other providers could compete on other search value add.