I am wondering how they will try to compensate when the browser is actively blocking referrer information. In that case the data will be polluted like the website has received more unique visitors, but it is not the actual.
In earlier times, this kind of tracking was the norm. Big Analytic companies tried to distill this information and add value to the existing data to make sense. So the cookies and fingerprinting were added to distill that data.
In earlier times, this kind of tracking was the norm. Big Analytic companies tried to distill this information and add value to the existing data to make sense. So the cookies and fingerprinting were added to distill that data.