Traditional media political ads can't micro-target people that are more likely get sucked into their made up "facts" and conspiracy theories.
They also are broadly broadcast so that they can be dis-proven and discussed. Instead they are hidden away only shown to people that won't question it.
If facebook wants to do political ads then it needs to disconnect them from targeting, publish them for public display, publish who paid for the ad, and moderate them to some basic level of being truthful.
They also are broadly broadcast so that they can be dis-proven and discussed. Instead they are hidden away only shown to people that won't question it.
If facebook wants to do political ads then it needs to disconnect them from targeting, publish them for public display, publish who paid for the ad, and moderate them to some basic level of being truthful.