This appears to be long-form ad copy. It's characterized by extremely short paragraphs (often one sentence), one after another, and a winding story the reader must wade through to get to the payoff promised in the headline.
I can't stand this format and associate it with scams. But many prominent marketers consider it the key to their success. The authors of the OP appear to fall into the latter category.
After 1/3 of the way into the article, I don't know:
- what RocketChart is or what it does
- how the authors got 150 beta signups
I have, however, gained numerous insights into the emotional state of the author, friends, and family, and have been blasted with memes from here to Timbuktu.
If the article isn't long form ad copy, then it could use a thorough edit. Start with the actionable part and give me a high-level view of it in the first paragraph.
However, I strongly suspect otherwise.
I can't stand this format and associate it with scams. But many prominent marketers consider it the key to their success. The authors of the OP appear to fall into the latter category.
After 1/3 of the way into the article, I don't know:
- what RocketChart is or what it does
- how the authors got 150 beta signups
I have, however, gained numerous insights into the emotional state of the author, friends, and family, and have been blasted with memes from here to Timbuktu.
If the article isn't long form ad copy, then it could use a thorough edit. Start with the actionable part and give me a high-level view of it in the first paragraph.
However, I strongly suspect otherwise.