Let's rephrase that
> I fail to understand the fuss about cookie based targeting
...because he...
> worked in ad tech for half a decade,
To continue
> It's not like cookie based targeting is very effective either
Then why's it being done? Because it doesn't work, or because it does?
> Instead most companies do the bare minimum and try to make a guess that is slightly better than a coin flip
Uh huh. From https://en.wikipedia.org/wiki/Online_advertising
"In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016"
That's the bare minimum. Right.
> I fail to understand the fuss about cookie based targeting
...because he...
> worked in ad tech for half a decade,
To continue
> It's not like cookie based targeting is very effective either
Then why's it being done? Because it doesn't work, or because it does?
> Instead most companies do the bare minimum and try to make a guess that is slightly better than a coin flip
Uh huh. From https://en.wikipedia.org/wiki/Online_advertising
"In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016"
That's the bare minimum. Right.