> The way you get lots of users is to make the product really great.
That is wrong – or, at the very least, incomplete. "Build it and they will come" is the dream and misconception of every programmer who's talented at software development but not at sales. Hell, this is the number one advice of every business how-to book ever: You can't rely on people finding out about your great product by chance, you need to put in the work and sell it!
> Then people will not only use it but recommend it to their friends [...]
That's not how it works for B2B software, and only rarely for B2C. Usually, if a product is successful, then as a result of good marketing (a good product ist somewhat necessary, but not sufficient).
That is wrong – or, at the very least, incomplete. "Build it and they will come" is the dream and misconception of every programmer who's talented at software development but not at sales. Hell, this is the number one advice of every business how-to book ever: You can't rely on people finding out about your great product by chance, you need to put in the work and sell it!
> Then people will not only use it but recommend it to their friends [...]
That's not how it works for B2B software, and only rarely for B2C. Usually, if a product is successful, then as a result of good marketing (a good product ist somewhat necessary, but not sufficient).