To be the devil's advocate, what if those deals really were the best? What if Amazon sold those items at such a loss that no other deals could compare? (That's probably not the case, but just thinking hypothetically).
Also:
> That potential favoritism can come in varied forms... even right at checkout when an Amazon customer is ready to buy an item from a non-Amazon brand. This last tactic could be compared to a cashier in a physical store showing you a deal for the store’s own brand when you walk up to pay for a competitor’s product.
Would it really be considered anti-competitive if a brick and mortar store did that? I feel like I've had cashiers actually do that before, and I was grateful because usually it's a better deal on some generic stuff where I don't care what brand it actually is.
Also:
> That potential favoritism can come in varied forms... even right at checkout when an Amazon customer is ready to buy an item from a non-Amazon brand. This last tactic could be compared to a cashier in a physical store showing you a deal for the store’s own brand when you walk up to pay for a competitor’s product.
Would it really be considered anti-competitive if a brick and mortar store did that? I feel like I've had cashiers actually do that before, and I was grateful because usually it's a better deal on some generic stuff where I don't care what brand it actually is.