Our insight after getting into the audio space was that podcasters are relatively happy with monetization. This is obviously not a popular opinion, but that's what we saw first hand. Ad rates are pretty good, and unlike other content types, listeners enjoy host-read ads. Meanwhile, Buy Me A Coffee started getting a decent amount of traction even among podcasters, so we wanted to go all in and build it out :)
Our insight after getting into the audio space was that podcasters are relatively happy with monetization. This is obviously not a popular opinion, but that's what we saw first hand. Ad rates are pretty good, and unlike other content types, listeners enjoy host-read ads. Meanwhile, Buy Me A Coffee started getting a decent amount of traction even among podcasters, so we wanted to go all in and build it out :)