Podcast ads have a much more insidious problem in that they perpetuate and encourage a disingenuous, lie-for-dollars[1] culture. Hearing podcasters gushing about products that just so happen to sponsor their podcast is exactly what advertisers are paying for -- that it's "genuine" and someone who you theoretically trust is pitching whatever they're selling -- and it's just incredibly greasy and distasteful. It is the lowest form of sponsorship.
When I see ads on the NYTimes I know they're just whoever paid for the space. It isn't the NYTimes claiming to have curated the best of the best and they're only showing you the greatest products and this just happens to be The Best pickup truck out there, etc. Eh.
[1] - Every podcaster is going to claim that no, it's really what they think, what a marvelous coincidence. It's amazing what someone will "think" when their paycheque relies upon it.
When I see ads on the NYTimes I know they're just whoever paid for the space. It isn't the NYTimes claiming to have curated the best of the best and they're only showing you the greatest products and this just happens to be The Best pickup truck out there, etc. Eh.
[1] - Every podcaster is going to claim that no, it's really what they think, what a marvelous coincidence. It's amazing what someone will "think" when their paycheque relies upon it.