I have read the article, looked at their site and I still don't get it. I think the article is about how a company that sends out automated emails, learnt how to send out automated emails.
But ... nothing is clear - there is a lot of vagueness here - this seems to me to be a very small part of a sales funnel.
But ... nothing is clear - there is a lot of vagueness here - this seems to me to be a very small part of a sales funnel.