Comment by aoeusnth1

AMD is still gaining back mindshare. Yes, they’re not optimizing for profit right now, because they’re also gaining something valuable - entrenched market position. Intel’s dominance is incredibly sticky, and their name brand alone is worth 10s of billions. By blowing away Intel at every price point by a wide margin (and with Threadripper halo SKUs with no Intel competition), AMD is flexing and showing they are winners, and Intel are losers. People want to feel like winners when they buy products.