Yes. As an advertiser, who traces each ad, I can say that advertising has demonstrably made me thousands upon thousands of dollars.
However, 80% of ads are trash peddled by blind men leading blind men.
There are very specific advertising techniques that work consistently, but most "marketing types" optimize for flashy artistic ads that have literally ZERO selling power.
In fact, in some studies, ads actually REDUCE sales -- by, for example -- accidentally highlighting something that is an unexpected turn off to customers.
But, the problem is, most companies don't trace their ads. And that's why overwhelmingly a lot of advertising money is wasted.
But this state of affairs has been going on since the 60's.
So I wouldn't underestimate the number of gullible humans to keep paying for advertising.
As long as you have eyeballs you'll probably always have an excess of ad spend.
However, 80% of ads are trash peddled by blind men leading blind men.
There are very specific advertising techniques that work consistently, but most "marketing types" optimize for flashy artistic ads that have literally ZERO selling power.
In fact, in some studies, ads actually REDUCE sales -- by, for example -- accidentally highlighting something that is an unexpected turn off to customers.
But, the problem is, most companies don't trace their ads. And that's why overwhelmingly a lot of advertising money is wasted.
But this state of affairs has been going on since the 60's.
So I wouldn't underestimate the number of gullible humans to keep paying for advertising.
As long as you have eyeballs you'll probably always have an excess of ad spend.