Do you think there's a market/need/room for a "privacy" badge for websites — something that calculates a score indicating how much tracking is going on (or not) on your site. The idea would be to incentivize less tracking and give low tracking sites a badge of honor for doing so. As things currently stand, it seems like it's all cooked into the browsers, for those in the know that use the right plugins etc (uBlock, disconnect etc). Plenty of non-technical people (e.g. lots of my family members) care, but don't really know what is what or what to do about it, but perhaps they would start to recognize a seal of approval of some sort.
Take for example two sites, one that use a non-tracking version for its various social media sharing buttons vs another that uses the highly invasive ones that track you everywhere. In most cases, the average user has no idea that one site, one company etc made a conscious choice to respect the privacy of its users.
Heck, if Apple can spend $MM on an ad campaign that just says "Privacy.", then there might even be an actual business model buried in this, just as Google Page Rank etc helped the SEO industry. Imagine a point in the not so distant future where people prefer a site that has the A+ Privacy badge.
I wish I had a better example here. I work in SEO, yet loathe the industry at the same time.
Take for example two sites, one that use a non-tracking version for its various social media sharing buttons vs another that uses the highly invasive ones that track you everywhere. In most cases, the average user has no idea that one site, one company etc made a conscious choice to respect the privacy of its users.
Heck, if Apple can spend $MM on an ad campaign that just says "Privacy.", then there might even be an actual business model buried in this, just as Google Page Rank etc helped the SEO industry. Imagine a point in the not so distant future where people prefer a site that has the A+ Privacy badge.
I wish I had a better example here. I work in SEO, yet loathe the industry at the same time.