Pretty sure this is on-point branding and differentiation.
Some people want to work with your faceless pristine professional top-heavy VC firm oozing with pedigree (McK,GS,Ivy galore) and some people want to roll the dice with people who aren't afraid to distinguish themselves from the culture of their herd and go hard (maybe too hard?) on something niche. So their branding is probably serving some use in self-selection and mindshare - I'm sure plenty of people will remember Cthulhu Ventures, for instance.
I'm ambivalent either way, I wouldn't judge too about this book based on its cover per se other than they've clearly thought about how they want the cover to be received which is a data point in and of itself. I suppose better that than not thinking about the cover whatsoever.
Some people want to work with your faceless pristine professional top-heavy VC firm oozing with pedigree (McK,GS,Ivy galore) and some people want to roll the dice with people who aren't afraid to distinguish themselves from the culture of their herd and go hard (maybe too hard?) on something niche. So their branding is probably serving some use in self-selection and mindshare - I'm sure plenty of people will remember Cthulhu Ventures, for instance.
I'm ambivalent either way, I wouldn't judge too about this book based on its cover per se other than they've clearly thought about how they want the cover to be received which is a data point in and of itself. I suppose better that than not thinking about the cover whatsoever.