Google has the corporate equivalent of ADHD. Having talked with ex-googlers and current googlers, the problem seems to be deeply baked into their culture. The incentive structures seem to favor the sexy over the boring, making it much more likely that someone will get promoted for launching products versus growing one.
The fix seems to be obvious, create a separate path, a maintenance and growth hacker path, where people can take ownership of products and grow them over time. Perhaps people could be judged by their market traction, making them sort-of internal entrepreneurs who over a decade or more, get to share the benefits of shepherding their project.
The fix seems to be obvious, create a separate path, a maintenance and growth hacker path, where people can take ownership of products and grow them over time. Perhaps people could be judged by their market traction, making them sort-of internal entrepreneurs who over a decade or more, get to share the benefits of shepherding their project.