Those numbers aren't too far off. That's making a decision on every auction at 1M QPS, which is most of what is worth listening to in RTB globally. Most of those decisions won't actually involve much ML though, it'll be straight targeting rules matching and checking whether there is any budget.
The actual attribution shouldn't be on 80B though. It's pointless analysing requests you didn't buy. There might be some value in using that data in ML to feed into a pricing algorithm, but it would be marginal and I doubt cost/benefit would ever stack up. it would technically be in breach of pretty much every SSP contract I've seen (although everyone does it).
The actual attribution shouldn't be on 80B though. It's pointless analysing requests you didn't buy. There might be some value in using that data in ML to feed into a pricing algorithm, but it would be marginal and I doubt cost/benefit would ever stack up. it would technically be in breach of pretty much every SSP contract I've seen (although everyone does it).