I'm not sure if I think personalization would fix it. When I was on Facebook, I received one or two MLM offers. If Reddit is to be believed, this is actually a prevalent practice.
You'd go from anonymous reviews to seeing which of your "friends" are more interested in a shitty side hustle (e.g. there would still be.the kind of gaming noted in the article)
You'd go from anonymous reviews to seeing which of your "friends" are more interested in a shitty side hustle (e.g. there would still be.the kind of gaming noted in the article)