Another perspective (I learned from a therapist), is that we might already possess the innate ability to be great conversationalist, it's just performance anxiety that gets in the way. So for me, as someone who consumed loads of self-help material without much improvement, it wasn't about learning more skills or anything, it was about giving myself permission to be dumb, boring, lame, and still accepting myself at the end of the day. And once I'm able to do that, there's no more anxiety, and then everything becomes much easier. I feel like this is a path to a more natural sort of confidence, although you might get there by practicing social skills directly too. Very painful though, and I'm still working on this.
Not saying this applies to everyone, but I think it's helpful for people who approach their social anxiety with a type-A mentality.
Not saying this applies to everyone, but I think it's helpful for people who approach their social anxiety with a type-A mentality.