Shopify always runs CI on branches before merging to master. Everything this article describes is in addition to that, in order to deal with the problems the article talks about at "merge to master" time, like 2 merged PRs failing or a stale PR that passed on branch but fails on master due changes.
At this scale you need to be deploying constantly, otherwise deploys are hundreds of commits large and its impossible to triage - what PR in the deploy broke something, is it even safe to rollback, etc. That is the primary reason to automate deploys and manage the deploy queue.
At this scale you need to be deploying constantly, otherwise deploys are hundreds of commits large and its impossible to triage - what PR in the deploy broke something, is it even safe to rollback, etc. That is the primary reason to automate deploys and manage the deploy queue.