Comment by ropman76

They already do. Many logistics companies have a "brokerage" area where try and get trucking companies (or truckers) to bid on loads going from x to y. I used to support software that did this. Not a fan of the software, but the people where blast to work with. In the area I worked with, it could get pretty crazy (lots of yelling across the room and the yelling at people on the phone LOL). They occasionally had less than ethical truckers holding loads hostage for more money....