Given Google's reputation for avoiding any type of direct customer support, I'm perplexed as to why they are trying to do this.
It's one thing to offer an online product suite without any support, it's a completely other thing to offer a product that is as heavily regulated as banking services.
They're probably not going to earn any significant amount from providing a checking account. I can only assume that they're after the transaction data itself (looking for patterns, etc.), but I find it hard to believe that the payoff would be large enough to endure the pain that is the current regulatory environment surrounding banking. Especially when you're notorious for avoiding personal interactions.
It's one thing to offer an online product suite without any support, it's a completely other thing to offer a product that is as heavily regulated as banking services.
They're probably not going to earn any significant amount from providing a checking account. I can only assume that they're after the transaction data itself (looking for patterns, etc.), but I find it hard to believe that the payoff would be large enough to endure the pain that is the current regulatory environment surrounding banking. Especially when you're notorious for avoiding personal interactions.