Both can be true simultaneously. Targeted ads work where they reinforce and expand on existing inclinations and beliefs. They don't work so well when you're trying to sell in general or raise awareness of your brand.
So someone who was mildly inclined toward right-wind ideas can be made into a alt-right supporter with the right targeted messaging.
But when I'm trying to convince someone to buy my expensive gizmo, targeted ad won't actually do the job.
So someone who was mildly inclined toward right-wind ideas can be made into a alt-right supporter with the right targeted messaging.
But when I'm trying to convince someone to buy my expensive gizmo, targeted ad won't actually do the job.