How successful companies do ads: ONLY invest in the ad if you have at least 3X ROI to cut out all the "bullshit tiny 1% improvement" ideas, and you don't run into any problems the article mentions.
eBay ran into millions of problems, because they focussed on "how could we improve sales by 0.0001%" and is the ROI of this ad 0.001% or 0.002%?
eBay ran into millions of problems, because they focussed on "how could we improve sales by 0.0001%" and is the ROI of this ad 0.001% or 0.002%?