Facebook is hoping that by differentiating its company brand from its flagship application, it will address the argument that many consumers of the company's applications don't understand that those apps are all owned by one big parent company, and that if they did, they might consume/behave differently.
I don't think this branding really makes any difference, except giving them the ability to say, "Hey, we did SOMETHING."
But what I think we can say for sure is that this is not just a typical new branding announcement.
For example:
https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus...
https://www.wired.com/story/tim-wu-explains-why-facebook-bro...
https://www.cnet.com/news/can-facebook-be-broken-up-what-you...
Facebook is hoping that by differentiating its company brand from its flagship application, it will address the argument that many consumers of the company's applications don't understand that those apps are all owned by one big parent company, and that if they did, they might consume/behave differently.
I don't think this branding really makes any difference, except giving them the ability to say, "Hey, we did SOMETHING."
But what I think we can say for sure is that this is not just a typical new branding announcement.