There are two identical prod servers/cloud configurations/datacenters: blue and green. Each new version is deployed intermittently on blue and green areas: if version N is on blue, version N-1 is on green, and vice versa. If some critical issue happens, rolling back is just switching the front router/balancer to the other area, which can be done instantly.
There are two identical prod servers/cloud configurations/datacenters: blue and green. Each new version is deployed intermittently on blue and green areas: if version N is on blue, version N-1 is on green, and vice versa. If some critical issue happens, rolling back is just switching the front router/balancer to the other area, which can be done instantly.