G/O Media has several brands that already do woke journalism. How many do they need for this? How many concentrate on sports exclusively? To use a sports metaphore, it's about zone coverage.
As I said on prior posts... Deadspin should stick to sports for the same reason Pizza Hut doesn't sell Tacos. Coverage across brand identities. Even if Tacos may make more money than Pizza in aggregate, they aren't there to sell Tacos.
In the end, it doesn't matter if Deadspin may individually make a little more money. How much less are they making by effectively turning away potential fans of sports by bringing in stories on identity politics? The population is roughly 1/3 left, 1/3 centrist and 1/3 right. As it stands they are alienating 1/3 to 2/3 of their potential audience.
As I said on prior posts... Deadspin should stick to sports for the same reason Pizza Hut doesn't sell Tacos. Coverage across brand identities. Even if Tacos may make more money than Pizza in aggregate, they aren't there to sell Tacos.
In the end, it doesn't matter if Deadspin may individually make a little more money. How much less are they making by effectively turning away potential fans of sports by bringing in stories on identity politics? The population is roughly 1/3 left, 1/3 centrist and 1/3 right. As it stands they are alienating 1/3 to 2/3 of their potential audience.