Stickiness of brand also depends on the target audience. For brands who seek premium audiences, this is true, but for mass appeal lowest-cost persons, such as those who use all of the aforementioned listed, because of the lack of competition, brand is hardly a factor.
Given the complexity of building these services, and the lack of comparable competing options, you are left to begrudgingly accept what you're left with.
Given the complexity of building these services, and the lack of comparable competing options, you are left to begrudgingly accept what you're left with.