Comment by masswerk

On a broader level this is why the FCC is IMHO wrong in not considering broadband a telecommunication service. As ISPs inject their content (including advertising) into third party content, they essentially take over said content. E.g., if someone requests access to my content via their service, besides any corruption of functionality, artistic work and even intended meaning, any revenue generated by this is directly drawn from my content without license. From my perspective as a potential content provider, this is clearly a violation. It may be even a violation of existing contracts, e.g., if there's a no third parties clause involved in an existing advertising contract the content provider has agreed to.