> We’ve seen the opposite phenomenon happen in every market.
Not really? If buffalo wings are like a man's name, or men's pants, the same trend would be for women to adopt those things (which we do). Similarly, if you market only towards women, it is seen as somewhat shameful for a man (and sometimes, even for a woman) to purchase that good.
Not really? If buffalo wings are like a man's name, or men's pants, the same trend would be for women to adopt those things (which we do). Similarly, if you market only towards women, it is seen as somewhat shameful for a man (and sometimes, even for a woman) to purchase that good.