But how is it better than just asking for the profile type and personalizing on self-declared choice ?
For example, for the Carta website we could just ask the visitor if she is seed stage, growth stage or investor and adapt the website to the user's answer.
It's one step that can be stored in a cookie and we are certain that the user hasn't been bucketed into the wrong profile.
But how is it better than just asking for the profile type and personalizing on self-declared choice ?
For example, for the Carta website we could just ask the visitor if she is seed stage, growth stage or investor and adapt the website to the user's answer.
It's one step that can be stored in a cookie and we are certain that the user hasn't been bucketed into the wrong profile.