Thank you for sharing your success. I hope I can learn one or thing from your sharing.
Currently, I'm selling a consumer productivity app (Android only) in Google Play store.
The characteristics of this category are large consumer demand, and low barrier to entry. Because of this, there are a lot of players in this category.
My pricing model is pretty simple - $20 one time payment to unlock everything. I know I can earn significant more by having subscription / in-app advertising. Since I can make a living with current income, I will leave it that way. I want to sacrifice short-term good profit, in exchange for long term growth.
Initially, I get the first 10k users, by promoting the app, via forum self-post. Later, we notice this is not something scale-able. As, you can only get that much of users from forums.
Right now, I have around 500k users. That mostly attributes to Google Play store organic/search traffic. Because of this, I spend a lot of time in optimizing Google Play store page listing - provide proper localization on product description, performing A/B testing on different product screenshots.
However, that is pretty much risky. What if Google stops sending traffic to my Google Play store page?
I spend some advertising dollar each day in Google Ads, with the hope able to keep our app ranking afloat.
Do you have any suggestion, how I can have a better marketing strategy?
From your post, I will start by purchasing
- "Rework" by Basecamp
- "This is Marketing" from Seth Godin
I also like your suggestion "Write articles that teach people something". Do you have suggestion which publishing platform I should use? Since I don't have a good writing skill, should I hire a freelancer to help me do so? How can I get an idea what to write about?
Thank you, and BIG congratulation on your achievement.
Currently, I'm selling a consumer productivity app (Android only) in Google Play store.
The characteristics of this category are large consumer demand, and low barrier to entry. Because of this, there are a lot of players in this category.
My pricing model is pretty simple - $20 one time payment to unlock everything. I know I can earn significant more by having subscription / in-app advertising. Since I can make a living with current income, I will leave it that way. I want to sacrifice short-term good profit, in exchange for long term growth.
Initially, I get the first 10k users, by promoting the app, via forum self-post. Later, we notice this is not something scale-able. As, you can only get that much of users from forums.
Right now, I have around 500k users. That mostly attributes to Google Play store organic/search traffic. Because of this, I spend a lot of time in optimizing Google Play store page listing - provide proper localization on product description, performing A/B testing on different product screenshots.
However, that is pretty much risky. What if Google stops sending traffic to my Google Play store page?
I spend some advertising dollar each day in Google Ads, with the hope able to keep our app ranking afloat.
Do you have any suggestion, how I can have a better marketing strategy?
From your post, I will start by purchasing
- "Rework" by Basecamp
- "This is Marketing" from Seth Godin
I also like your suggestion "Write articles that teach people something". Do you have suggestion which publishing platform I should use? Since I don't have a good writing skill, should I hire a freelancer to help me do so? How can I get an idea what to write about?
Thank you, and BIG congratulation on your achievement.