I launched a men’s skincare line about 3 months ago (https://www.mendskin.co) which isn’t “successful” yet, but it’s my first experience selling physical goods and I think these things take time.
It’s tough. There’s a reason a lot of companies spend $1MM from investors before launching a product, but I wanted to test the hypothesis that this need not be the case. “Beauty products” (for lack of a better term) definitely require heavy capital, and it’s becoming hard to do everything by myself. All the individual things that need to be done aren’t hard- it’s just that there’s so much to do in order to deliver successful physical products.
It’s tough. There’s a reason a lot of companies spend $1MM from investors before launching a product, but I wanted to test the hypothesis that this need not be the case. “Beauty products” (for lack of a better term) definitely require heavy capital, and it’s becoming hard to do everything by myself. All the individual things that need to be done aren’t hard- it’s just that there’s so much to do in order to deliver successful physical products.
But I enjoy it.