> How do we get 2.5 billion people to move when none has moved already — chicken-and-the-egg problem of “but all my friends...”
By migrating 'groups' over to the new platform, rather than targeting individuals to migrate. Make it easier for your most popular groups or communities on the existing platform to move over to the new network (ex. by sharing a join link in the existing group * ) effectively bringing over the 'network effect' to the new network, rather than relying on individual users to switch one by one.
* Existing platforms might not play well this strategy. I've heard of FB blocking group messages which contain invites to join rival platforms.
By migrating 'groups' over to the new platform, rather than targeting individuals to migrate. Make it easier for your most popular groups or communities on the existing platform to move over to the new network (ex. by sharing a join link in the existing group * ) effectively bringing over the 'network effect' to the new network, rather than relying on individual users to switch one by one.
* Existing platforms might not play well this strategy. I've heard of FB blocking group messages which contain invites to join rival platforms.