There are more use cases for sending email other than marketing. We don't like sending them, but many customers prefer to have transactional information (for instance, an audit has been done in some factory plant you manage) and periodic reports come to their mailbox instead of having to log in to some web app to see it.
It always a pain point and someone somewhere is certainly not receiving something they feel they should. These services help because of how complex the email ecosystem has become with layers of identity and reputation and such.
It always a pain point and someone somewhere is certainly not receiving something they feel they should. These services help because of how complex the email ecosystem has become with layers of identity and reputation and such.