Comment by scarface74

A quick Google lookup for the definition of “consumer”

a person who purchases goods and services for personal use.

And definition of “customer”

a person or organization that buys goods or services from a store or business.

In both cases the consumer or customer is the person paying. Who is paying and what is the “product”?

I hate to go back to the tired saying but, the people who search on Google are the “product” that Google is selling to the customer - the advertiser.

Why would anyone expect Google to optimize for anyone else except for the paying customer/consumer?