I am guessing #1 is mot wanting your internet provider (eg. AT&T) knowing what you are doing, then Netflix, Torrents, getting better deals on tickets and such, maybe activities of questionable legality?
Personally, I don't like the idea of my mobile provider profiting off knowing which applications I am using and what sites I visit.
Personally, I don't like the idea of my mobile provider profiting off knowing which applications I am using and what sites I visit.